It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.
It’s strange that a certain type of word can have such a profound effect, but they do, and here’s why: Emotion.The more emotion your writing makes readers feel, the more engaged they will be.Tags: Dissertation LeedsGenetic Modification Research PaperHow To Write A Literary Analysis PaperWrite A Thesis IntroductionCritical Thinking UniversityArgumentative Research Paper Thesis StatementsCritical Thinking Learning StylesHow To Write A Cause Effect EssayRole Of The Nurse Practitioner EssayDemographic Segmentation Essay
And this headline, undoubtedly, had such people frothing at the mouth.
If you want to connect with people’s anger and slowly but surely work them into a frenzy, use the power words below. Lawyers can eat you alive if you pick on the wrong person.
Watch it for five minutes, listening for the words below. Here’s why: Fear is without a doubt the most powerful emotion for grabbing and keeping an audience’s attention.
To make sure you don’t change the channel, news networks load up with fear words, making you worry you might miss something important. One moment, I was on a webinar talking to a few hundred people about traffic, walking them through exactly how to start a blog and make it popular. When they’re reading, most people aren’t exactly bouncing off the walls with energy and enthusiasm.
Power words are a shortcut to sparking that emotion.
And in this post, you’ll learn how to use them like a kung fu master.
🙂 The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.
Skim through good sales copy, and you’ll find a lot of these power words.
Granted, you can overdo it, but in my opinion, most writers don’t use these types of words nearly enough. Here’s an example of a blog post headline here at Smart Blogger that utilizes with 20,000 volts of electricity. They’re probably bored, maybe a little depressed, and almost definitely tired. Here’s an example email from Mirasee: Like it or not, lust is one of the core human emotions.
And they’re looking for something, anything, that’ll wake them up and make them feel better. Just look at the men’s and women’s magazines in the checkout aisle, and you’ll see what I mean.