When developing a corporate strategy, it is essential to determine the purpose and the scope of the organizational activities.
• Business-level strategies are very useful for solving practical problems while corporate strategies are useful for developing long-term solutions for problems.
The doctoral program in Strategy encourages students to pursue multi-disciplinary research that utilizes multiple methodologies—quantitative, as well as qualitative—to study how companies and industries around the world develop and sustain competitive advantage.
Corporate strategy is created based on the vision of the organization.
This is the most important level of strategy since it is heavily influenced by the investors in the business activities and acts to guide strategic decision-making throughout the business.
A strategic business unit can consist of a product line, division, or other profit centers that can be planned separately from the other business units of the company.
At this level, there are less strategic issues relating to the coordination of operating units and about developing and achieving a sustainable competitive advantage for the manufactured goods and services.
This includes a written exam and an oral examination based on a research paper a student has written.
Students in strategy begin research in their first year typically by working with a faculty member.
• In most cases, corporate and business-level strategies tend to operate independent of each other • Corporate strategies will often affect business-level strategies.
This is mainly done by allocating specific resources to particular business units.