Thesis Fast Food Restaurants

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Firms continuously devise ways of Who are the leading food chains in the area of Marikina? What is the factor on marketing aspects that affects decision making of the customer? Is there any significant relationship between factors on marketing aspects and leading food chains?

HYPOTHESIS There is no significant relationship between the factors on marketing aspect and leading food chains.

SIGNIFICANCE OF THE STUDY In this study, it will be significant to: Small Business related to food industry – they will be informed about the factors on marketing aspect of their business and make adjustments on their strategies to become one of the leading food chains in their industry.

They will gain knowledge about the desirable effect that the marketing aspects bring to their business.

Richard and Maurice Mc Donald owned such a restaurant.

After running it successfully for 11 years, they decided to improve it.With the compelling rise in fast-food restaurants since the 1940’s, oddly it started the rise in obesity and cancer during that same time period.ARGUMENT 2 Fast food is highly processed with a wide array of additives.Through this, they can get along well with their customers or be easily adjusted for the matter.Markets/ customers/ consumers/ buyers- knowing the factors affecting the marketing aspect of one of the leading food chains, they will be satisfied for their needs and wants.­Their old drive-in had already made them rich, but the new restaurant - which became Mc Donald's - made the brothers famous.Restaurateurs traveled from all over the country to copy their system of fast food preparation, which they called the Speedee Service System.ARGUMENT 3 It is not the calories in fast food which damage health and waistline.It is the chemical additives such as aspartame and MSG (monosodium glutamate).Without cars, Carl and Maurice would not have had a drive-in restaurant to tinker with.Without assembly lines, they would not have had a basis for their method of preparing food.


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