The Business Plan

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Think of it as a written elevator pitch (with more detail, of course).

Entrepreneurs are by nature confident, positive, can-do people.

After you objectively evaluate your capital needs, products or services, competition, marketing plans, and potential to make a profit, you'll have a much better grasp on your chances for success.

Creating a business plan lets you spot opportunities and challenges without risk.

Use your plan to dip your toe in the business water.

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