Due to rapid growth of technology, business organizations have switched over from the traditional method of selling goods to electronic method of selling goods.
Business organizations use internet as a main vehicle to conduct commercial transactions.
The electronic images of a product are sometimes misleading.
The colour, appearance in real may not match with the electronic images.
They can shop from their home or work place and do not have to spend time traveling.
The customers can also look for the products that are required by them by entering the key words or using search engines.Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online.Sometimes, large online shopping sites offer store comparison.Online shopping is not quite suitable for clothes as the customers cannot try them on.Physical stores allow price negotiations between buyers and the seller.They regard internet as a means for gathering more information about a product before buying it in a shop.Some people also fear that they might get addicted to online shopping.Physical stores offer discounts to customers and attract them so this makes it difficult for e-tailers to compete with the offline platforms.Lack of touch-feel-try creates concerns over the quality of the product on offer.Customers can purchase items from the comfort of their own homes or work place.Shopping is made easier and convenient for the customer through internet. The following table depicts the factors which motivate the online shoppers to buy products online.