Samsung Case Study Strategic Management

Samsung Case Study Strategic Management-26
The prestigious Consumer Electronics Show (CES) awarded Samsung for its innovation and product design 14 years in a row.

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This Samsung SWOT analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries.

It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most.

Samsung’s R&D budget was also used efficiently as the company spent only 7.3% and 7% of its total revenues on R&D in 20, respectively.

Samsung’s high R&D spending has resulted in it developing the largest patent portfolio among its key rivals. The more patents a company has, the better position it is in to defend its innovations from being copied by rivals.

It allows tracing what steps and decisions were made in the completely empty niche without competitors.

Samsung Case Study Strategic Management Write One Paragraph Essay

It sounds like a dystopia in current time, but it is not excluded that one day one person will invent something great and enter the market where there will be no competitors as well.The company produces consumer electronics, telecommunications equipment, semiconductors and home appliances.Samsung operates three business divisions: The company is the world’s largest mobile phone and smartphone vendor.You can find more information about the business in Samsung Electronic's official website or Wikipedia’s article. Very high research and development (R&D) expenditure resulting in one of the strongest patent portfolios among technology companies.Innovation is crucial to succeeding in the technology sector.Usually, the more a business invests in R&D, the more innovations it creates. The company has spent US.857 billion on R&D in 2017, which was the 2nd largest amount spent in the world.In 2017, Samsung’s investment in R&D was the 2nd largest among technology companies only behind Samsung companies had successfully changed their strategy earlier as they made transition from volume focus to quality focus in the past two decades and they must now transition to upgrade the value and "class" of the products and services they provide to consumers.Samsung chairman pointed out that greater opportunities exist when companies and economies slow down and the conglomerate needs to look beyond competition and innovate new technologies and enter new markets which can only be achieved through convergence of industries and technologies.Forecast for current year is to surpass billion, and around million or so is said to have been spent on developing Samsung’s flagship smartphone model.Despite the heavy spending, Samsung ranks third as the world’s most innovative companies, following Apple and Google with Apple being major competitor in smartphones and Google a big software partner as Android is owned by Google and it is operating system for most of the Samsung mobiles.


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