A web survey of online game players was conducted, with 1,186 valid responses collected.
Structure equation modeling – specifically partial least squares – was used to assess the relationships in the proposed research framework.
A comparison of activity revealed all male respondents use social media ‘most of the time’.
As much as 87% women said they use social media most of the time.
In comparison, young women spent lesser time in this activity — 77%.
Social networking took a large part of the respondents’ time.Online gaming vendors should strive to create amusing game content and to maintain their online game communities in order to enhance players' perceptions of playfulness and the effects of social influences. https://doi.org/10.1108/10662240810912756 Download as . Also, because satisfaction is the most significant indicator of loyalty, vendors can enhance loyalty by providing better services, such as fraud prevention and the detection of cheating behaviors. The third type of internet addiction is Information Overload.People become obsessed with tracking down certain information and organizing it.The internet is highly entertaining and informative.These qualities make the internet an attractive escape from the stress of everyday life.The value of this study is that it reveals the moderating influences of addiction on the satisfaction‐loyalty relationship and factors that contribute to the online game addiction. (2008), "The role of Internet addiction in online game loyalty: an exploratory study", Internet Research, Vol. Moreover, while many past studies focused on addiction's negative effects and on groups considered particularly vulnerable to Internet addiction, this paper extends previous work by investigating the relationship of addiction to other marketing variables and by using a more general population, mostly young adults, as research subjects. A larger number of female respondents spend more time on online shopping at 84%, as compared to 33% of male respondents.Touching upon levels of Internet addiction, the research paper stated a majority of respondents showed moderate Internet addiction. Sarada Devi said, “When they are on the Internet for a large part of the time, it is natural to get secluded.