Pink Think By Lynn Peril Essay

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Aside from not using German in an American ad - who could read it?

But although the layouts are similar the tones are different.

Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be beli Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman.

Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those cunning marketers were to be believed.

But isn't it nice that American advertisers finally felt comfortable using red in ads for menstrual products (see an early exception using red)?

Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to "think pink" when they thought of what it meant to be a woman.I'll read any feminist title I can get my hands on, because I love being informed and getting access to the popular and unpopular ideas of the movement.PINK THINK focuses on the indoctrination of girls into womanhood via pop culture and cultural norms, focusing particularly on the 1940s-1970s, when mass-production created a number of affordable products for the growing middle class but before Title IX and the Civil Rights era came into play. Some very questionable products and advice that make you wonder what the hell the last generation was thinking.Oftentimes the remedy for this situation consists of a minor surgical operation spoken of as circumcision."Orgasm (female): "No more essential for conception than a mink coat or a lipstick."These definitions are so horrible that they're almost comical - until you remember that people actually thought that way, and that some to this day still do.Peril covers a number of other topics, such as toys shaped like house cleaning products so that little girls can be just like mommy; dating advice books for boys that read like some of the pick-up books of today, suggesting to boys that no does not always mean "no" and that they should press ahead as far as they can, sexually, because that means they'll only get further next time; douching with Lysol for feminine freshness (ugh!Obviously, as a feminist and pop culture aficionado, I thought this was bomb.Peril cites some questionable definitions taken from "experts" that seem horribly dated (81): Hermaphrodite: "A female bisexual"Masturbation: "A tyrant that robs its [female] victims of the incentives and radiant energy for worthy accomplishments....Women in many states still do not have access to safe abortion, either because of state-imposed limits or because it isn't covered by an insurer.Women are still hyper-sexualized in a way that men are not, in a number of venues ranging from the religious to commercial, and still largely blamed for their own assaults.Apart from the strange "ONLY BOYS DON'T TAKE CAREFREE" headline in a German ad that appears also elsewhere, I want to show you the similarity of layout but difference in attitude that links these two ads, one German, the other American.. - : The American ad measures 7 1/2 x 10 1/2" (19 x 26.7 cm).line up, running across about 75 percent of each page. During my 15 years in Germany I learned that German women don't treasure pink as much as Americans do.

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