The sample size was 32 executives, and most of the participants worked in public relations with 20 (62.5%) participants, 5 (16%) in human resources, 1 (3%) in marketing, and the remaining 6 (19%) were external consultants who advised internal communicators in the areas of marketing, human resources, and public relations.The executives worked in the following sectors: 12 corporate (37.5%), 10 education/nonprofit (31%), six agencies (19%), and four government/military (12.5%).
This is key to building influence from the inside out. With a locked down EVP we look for ways to bring it to life internally and to key talent segments.
The most critical component of a successful M&A is that each company in the transaction have a well-defined Employee Value Proposition (EVP) and there is a strategic integration plan that factors in both cultures.
People love what they do, because they love where they work.
With a combination of HR, marketing, communications, recruitment, and corporate leadership, we find your company’s unique beat. Blu Ivy Group’s holistic employer brand dashboard provides a review that measures your Employer Brand Awareness, Preference, Associations and Experience. Through quantitative and qualitative research we uncover what makes you special, employer brand threats, and strategies to attract talent and enhance the candidate and employee experience. Our reports identify motivations for your candidates, how they perceive your organization as a place to work, and provide insight on the channels they are accessing.What better time to present your employer brand in an authentic, engaging and compelling way. How your company looks, sounds, and shares is paramount.We consult on website best practices and work together on the architecture, design and content to ensure it authentically represents your employees’ unique voice.With a locked down EVP we look for ways to bring it to life internally and to key talent segments.We recommend the best channels and strategies to communicate your employer value proposition, so everyone is informed, engaged and inspired.Every touchpoint is an opportunity to live your employer brand.Recruitment is the first time candidates interact with your story.However, their roles should not be limited to communication tactics, public relations practitioners also should pursue a seat at the table during the planning phase, which refers to when values are first identified and refined, and in the evaluation phase by conducting survey and qualitative research.Access to society journal content varies across our titles.But is this focus on values also leading to a greater emphasis on ethics in companies and organizations?The primary purpose of the study was to understand internal communicators’ role in ethics and employer branding.