While the mission statement remains unchanged for the most part and represents who the company is or aspires to be for the entirety of its existence, the vision statement can change.This statement outlines what the company needs to do to remain the way it has presented itself to be.Furthermore, it defines how each of these applies to the company's stakeholders—its employees, distributors, suppliers, shareholders, and the community at large—use this statement to align their goals with that of the company.
Finally, including why you do what you do in your mission statement is key.
This helps you stand out as a business, highlighting what sets you apart from the others in your industry.
Next, describe the way in which your company does what it does.
But instead of being technical—that's not the point here—think of what values go into the core of your business.
Furthermore, the mission statement helps clarify the company's purpose.
With a mission statement, a company's customers and investors can rest assured that the company is fully committed to achieving its goals and values.
It is not uncommon for the largest companies to spend many years and millions of dollars to develop and refine their mission statements.
In some cases, many mission statements eventually become household phrases.
In effect, a company’s mission is its identity, and the vision is its journey to accomplishing its mission.
Effective teaching in every classroom is central to Vision 2020.