The first step towards writing a strong application is to understand why some tech firms and start-ups ask for a cover letter in the first place.
This might sound surprising but a big part of the cover letter is how much networking you have done.
One of the unwritten rules of cover letters is that they should not be longer than one page.
The trick to achieve this is to only select the MOST RELEVANT experiences from your resume and to summarise them.
The points you decide to highlight should clearly demonstrate that you are or would make a great product manager. A common mistake we see applicants making is to simply repeat what's on their resume in their cover letter.
It's tempting to use an eye-catching font and format. You only risk your hiring manager thinking: "I've never seen this font, it looks really weird. " Your cover letter should stand out because of its content, NOT because of its format. Instead, you should use the letter as an opportunity to expand on those bullet points which are most relevant to the specific job you are applying for.