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We introduce the protagonist of our story – the client – as well as the problems they are trying to solve. Although I never use strict rules when writing case studies, this section usually runs between 200 and 300 words in length; just enough to introduce the hero of our story and tease the problems they face, but not too much that it would dissuade more casual readers.In Act II, we introduce the solution, namely our software.
However, the storytelling label most definitely does (or should) apply to case studies, because stories are exactly what case studies are.
Case studies are self-contained stories about how a real customer overcame their problems using your products or services.
The case study has long been a staple of marketing departments everywhere.
However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.
They should be able to relate to the problems of your featured customer, and see themselves achieving their own goals by using your product or service. Although case studies can be used to accompany new product launches, they are not merely vehicles to talk about new products. They can be used to advertise new products or features, but it’s not about in the most literal sense.
Term Research Paper Outline - How To Start Writing A Case Study Analysis
They get preoccupied with things like brand voice or messaging matrices and forget to leverage the narrative form that makes stories so compelling.
Or, even worse, they simply can’t stop themselves from harping on about how great their company is, the gravest of sins when case studies are concerned.
Case studies may not be as sexy as a viral blog post, and as such they’re often overlooked in favor of other content formats.
The more compelling your angle, the better the story.
The better the story, the more engaging your case study will be.