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We reviewed existing user research that helped give us an understanding of how people think, and go about starting a new business.Their actions, emotions and pain points were recorded on experience maps.
We started with fresh pieces of paper, post-its and minds.
For example, we had a feeling that ‘Avoid and report anti-competitive activity’, whilst important, wasn’t the first thing that sprung to people’s minds when starting a business.
However, all business plans should include the following sections: Executive summary – This should be no more than two pages long and will be an introduction to the rest of the document. Where do you want your business to be in five, ten years time?
It will be the first thing that any potential investor will read, so it needs to be written with care and needs to encourage them that you are a worthwhile investment and that they should read on. Legal statement – Will you be operating as a sole trader, a limited company, a limited liability partnership or as a social enterprise?
Try our free Marketing Plan Template to get started!
Earlier on in my career as a content designer someone once said to me that no one reads government websites for fun. UK every day, it can be easy to forget what it’s like for someone who isn’t as familiar, someone who needs something urgently, or someone who needs to do a thing with government before they can get on with the rest of their ‘to do’ list.
Do you require any licences to operate in your area of business?
Business description – What is the core purpose of your business? Product/service management, financial management, marketing, administration including bookkeeping, staffing. Sales targets, The 4 Ps: Product, Price, Promotion and Place.
To achieve our vision we are focusing on achieving a number of outcomes for the people of Cambridgeshire: We are ambitious about the way in which we can support and shape the future success of our communities.
We want to work with you to achieve our aspirations for our county.