This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.
By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than $10 million in three years, while also improving the gross margin on sales and cash management and working capital.
We are also under pressure to improve our understanding of the direct-connect Internet and related communications.
Finally, although we have a good command of desktop publishing, we are concerned about improving integrated fax, copier, printer, and voicemail technology into the computer system.
We have one location—a 7,000 square-foot brick & mortar facility located in a suburban shopping center conveniently close to the downtown area. We sell the assurance to small business people that their business will not suffer any information technology disasters or critical downtimes.
Along with sales, it includes a training area, service department, offices, and showroom area. AMT serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.
For years, we have supported both Windows and Macintosh technology for CPUs, although we've switched vendors many times for the Windows (and previously DOS) lines.
We are also supporting Novell, Banyon, and Microsoft networking, Xbase database software, and Claris application products.
Copies of our brochure and advertisements are attached as appendices.
Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.