Ethnocentrism And Cultural Relativism Essay

Ethnocentrism And Cultural Relativism Essay-77
Cross cultural ethical differences have significant impacts on marketing.Gift giving in china is a sign of respect and business etiquette.the fact that English is the international language in the world does not mean that those who do not know the language do not have anything valuable to offer.

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The gifts however require careful choice to avoid influencing the decisions of the recipient.

In such cases, the gift is considered as a bribe, which may break the business ties.

In USA, bribes are considered unlawful, but in some parts of china they are part of the business process.

The market penetration may require breaking the law by giving some bribes.

Individualism is common in USA, but the Chinese prefer community integration.

Americans have egoism, and feel most of their......?Due to the conflicting provisions of cultures as well as religions across the world, business have to adhere to the set cord of ethics while doing international business in order to facilitate smooth transaction across various cultures.Furthermore, international business ethics enables the companies as well as their representatives and agents to stay above ethnocentrism or ethical relativism. Despite the need to conform to international business ethics, there are situations that require business executives as well as marketing professionals to apply local culture when determining their ethical practices.hiring an interpreter to mediate between them during a business transaction (Guffey, Rhodes & Rogin, 2008).International business ethics refers to the standardized cord of ethics or norms that guides the conduct of transacting businesses in an international field.Therefore, business leaders and executives should critically evaluate their business circumstances, especially for those involving specific cross-cultural situations, in order to avoid applying ethnocentrism, which may jeopardize the business transactions.For instance, one of the parties to the business contract may pull away if he or she feels considered as a junior partner to the contract due to his or her culture or religion (Egger, 2008).Cultural relativism is related to a natural theory of evolution that views the cultural and linguistic diversity of human civilization globally as related to unique aspects of geographical isolation and parallel development.Maria Baghramian traces cultural relativism as back as Herodotus, and cites the woks of......establishment.For example, it is considered morally wrong for a Muslim to eat pork while for person from another religion, eating pork has no negative impact on his/her morals. also......universal in all the societies in the world, then ethical relativism would not work.It can be said that ethical relativism is a means through which an understanding of the differing social norms can be understood, and the right decisions concerning ethics can be made.


Comments Ethnocentrism And Cultural Relativism Essay

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