Essay On Role Of Media In Modern World

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Participants should have studied at least one introductory course in either political science, international relations, sociology, economics or media and communications.

This course is suitable for professionals and activists working in journalism or media-related fields as well as students from all backgrounds.

They operate in societies and for societies; and all societies have their own cultures or, increasingly in modern times, are multicultural, with a variety of cultures, ethnicities and trends.

So the mass media that are evolving and their functioning are much more complex today than ever before.

Its research has been ranked first in the most recent UK research evaluation, with 91% of research outputs ranked world-leading or internationally excellent.

On this three-week intensive programme, you will engage with and learn from full-time lecturers from the LSE’s media and communications faculty.

For instance, communicating about health is easy and can be done on a broad basis thanks to mass media like newspapers, radio and television. By disseminating information of varied kinds in society, mass media create awareness, generate debate and spread knowledge.

Sophisticated societies are dependent on mass media to deliver information. All these are vital in the context of evolution of cultures and their preservation over time.

Evidence of achieving these three tiers of objectives is useful in evaluating the effectiveness of mass media.

Therefore, mass media perform certain key functions in society and in the context of preservation and development of cultures: entertaining and educating, shaping public relations, and advocating for a particular policy or point of view.


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