Dollar Store Business Plan

Click here to view this full business plan The Dollar Store is a start-up retail store in Bend, Oregon that provides interesting merchandise options at bargain prices.

Click here to view this full business plan The Dollar Store is a start-up retail store in Bend, Oregon that provides interesting merchandise options at bargain prices.

If we can attract and keep these consumers the word will continue to spread about what our store has to offer.

In an ever changing economy the discount store model is becoming more popular with the consumer.

We intend to tap into the retail market with pricing that will encourage quantity buying, and our pricing will attract consumers on fixed budgets.

Our target market is the lower income portion of the Bend and Redmond community.

With an agressive marketing plan The Dollar Store expects to experience steady growth as it becomes more familiar to the general public.

With the financing in place The Dollar Store will be able to successfully open and maintain operations through year one.

The Dollar Store intends to provide affordable shopping alternatives to working class families with incomes under ,000, for elderly people on fixed incomes, and also a large student population that tend to be on strict budgets. We expect this market to grow at a rate of 10% per year.

This market constitutes the general public who are looking for affordable merchandise at bargain prices.

To succeed in this business we must: The Dollar Store sells products and provides excellent customer service for the general public. Start-up costs will be financed through a combination of owner investment and short-term borrowing.

We have leased a retail store which we use to market and merchandise our products. The start-up chart shows the distribution of financing.