For a relatively small business like a coffee shop, it is best to keep the plan as brief and succinct as possible (30 pages or less), especially if you intend to submit it to bankers or investors for debt or equity financing.
Generally, potential money-lenders or investors don't want to spend the time reading a long, heavily detailed business plan — they are looking for solid research and analysis in a concise form.
To give your plan more visual appeal include photos, designs or site plans of the prospective business premises as well as charts and graphs of financial information such as revenue projections, etc.
The enclosed sample template is broken into sections as described in the table of contents.
If you already scouted a likely location and/or have a website in place you can include the addresses.
If you have a business logo you can add it at the top or bottom of the title page.Java Jake's Coffee House will be the go-to place for coffee lovers.We plan on serving the highest quality coffee and snacks in a trendy, comfortable atmosphere.It should provide a short, concise and optimistic overview of your business that captures the reader's attention and gives them an interest in learning more about it.The executive summary should be no more than two pages long, with brief summaries of other sections of the plan.Business Plan Java Jake's Coffee House October 15, 20172303 Stewart St.East Clovervale609-458-2020email: [email protected]: If addressing to a company or individual include: Presented to:"Name""Company or Financial Institution"The executive summary goes near the beginning of the plan but is written last.The example follows the standard business plan layout, consisting of a single document divided into several sections, including a description of the organization, the market research, competitive analysis, sales strategies, capital, and labor requirements and financial data.Business plans can be anywhere from a few pages to hundreds of pages long for large businesses.The space has been vacant for several months and the owner is motivated and has offered a four year lease with a fifth year free.We expect sales revenue to grow from 0,000 in the first year of operations to 0,000 by the end of the third year.