Chipotle Business Plan

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According to city officials, the proposed Chipotle restaurant will feature a pick-up window.

However, city officials said the Chipotle pick-up window will not be a typical drive-through window as food cannot be ordered.

The approval also included a minor addition to the rear of the mall to accommodate a larger tenant.

Tenants include Aspen Dental, GNC, Great Clips, and Buffalo Wild Wings. The Chipotle would be built north of those businesses.

When Chipotle doubled revenue between 20, the number of restaurants it operated grew from 704 to 1,230: a 75% increase.

When revenue doubled again by 2015, the chain had grown by another 63% to 2,010 locations.

Although it has reported comparable restaurant sales growth in recent quarters, the increases were driven by higher average checks, not more traffic.

It's not certain that what worked for Niccol at Taco Bell -- a fast-food purveyor that tends to take an irreverent tone about its menu -- will work at a chain whose customers are noted for their seriousness about conscious eating and healthfulness.

Yet that might not be feasible: at least not in a reasonable amount of time.

Chipotle Mexican Grill Revenue (TTM), data by YCharts. Chipotle Mexican Grill has a history of strong growth, having doubled its revenue every few years before the foodborne-illness crisis hit the chain.


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