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TARGET MARKET At Exquisite Liquors LLC, we already have a target market of clients who we intend to serve and treat with hospitality.
Here is a free business plan for starting a liquor store.
– Executive Summary – Our Products – Mission Statement – Our Vision – Market Analysis/Trends – Target Market – Competitive Advantage – Source of Income – Product Sales Forecast – Publicity and Advert Strategy – Available Payment Options – Startup Capital – Expansion drive and Sustainability EXECUTIVE SUMMARY Exquisite Liquors LLC is a fully registered and licensed liquor store to be located in New York with projections to widen its operations to cover the entire state and even beyond within its first 3 years of operations.
Also, we will ensure we scale through every strict control imposed in every state.
This we will achieve by ensuring that we meet up with every license and control requirement, including restricting the sale of products to the under aged.
The liquor business has manufacturing, distribution, sales and marketing concerns.
All liquors come from or use some kind of vegetable or fruit.Hence, such payment options as POS, mobile money, cash payments, cheque etc will be made available.START-UP CAPITAL The startup capital for the commencement of this liquor store will be sourced from these options; savings which have been reserved for this purpose, and loans that will be sourced from the bank.– Year 1 ,000 – Year 2 0,000 – Year 3 0,000 PUBLICITY AND ADVERT STRATEGY The publicity and advert strategy to be deployed by Exquisite Liquors includes an aggressive awareness campaign on the services on offer.We intend deploying the latest technology such as the use of the internet, social media, the printing of fliers and banners and also, the mounting of huge billboards displaying our services.The local TV and radio will not be left out as we go all out to drive the message of our unparalleled services.AVAILABLE PAYMENT OPTIONS At our liquor stores, we intend to embrace clients from diverse backgrounds who might have different preferences on how they pay for services.This liquor store business plan sample covers all the vital areas a well written business plan should contain.The liquor market mixes millennium-old substances like wine and beer and uses music and the promise of good times to market itself.OUR VISION Our vision is to spread our liquor outlets across the entire United States and within the next 8 years, to have an Exquisite Liquor store in located in every state.MARKET ANALYSIS/TRENDS Our market analysis has brought up important areas of where we would be concentrating on, such as having competitive prices for our products which have shown to move sales than those liquor stores with higher prices, as consumers are more likely to go for cheaper products.