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They tend to be succinct enough to make me want to read it, and long enough to introduce me to each person applying and allow me to get to know a little about them and their personality.Security and privacy are on everyone’s minds these days.Each should be written specifically for the job you are applying for.
There is nothing wrong with a little snappy, clever humor, or a passionate statement about your chosen career field.
Just make sure it sounds professional and not over-done. Have someone else read it who will give you an honest opinion.
In my experience, most people know which specific field or industry they are going into, and they write one cover letter for that field or industry and tweak it slightly for each company’s open position.
I think all those articles warning about using a “form” letter are really targeting people who are applying to job openings in many different fields and are incorrectly using the same cover letter for all of them. A cover letter is a form of professional business correspondence used to apply for a job. You are a professional graphic designer now, so the way you apply for a job should be professional as well.
Tell them what you’re doing right now—a job, college, just graduating? If your field has specific skills it’s known for, list them and tell how you use them. Whenever I interview a candidate I want to see that they are excited with the possibility of landing the job they applied for.
Tell them what you can do, what you’ve done, that you’re skilled and technologically savvy, and tell them you’re up-to-date and social media savvy. I don’t want to see them doing cartwheels, or dancing for joy, but I do expect some level of enthusiasm to resonate through to me during their presentation and our conversations. How am I expected to get excited about hiring you if you aren’t excited about getting this job?
In trying to teach this concept to my children, I tell them that they have two kinds of a Dad. Then there’s at-work-Dad, who has to be professional, level-headed, and a collaborative, team-player.
So my point here is that whoever you are at home, make sure that your at-work personality shows up in your cover letter.
Don’t tell them you want to get a few years of experience under your belt and move on to a bigger or better company.
Don’t tell them you play the lottery and hope to be on a beach in five years. Many web articles state that you should never send a “form” cover letter.