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By means of research that analyzes children’s behavior, fantasy lives, creativity, and even their imagination, companies are able to craft stylish marketing strategies to reach children.It is the way that advertising and advertisers do many things, to make money.Disclaimer: This work has been submitted by a student.
This has had a huge impact on how kids view foods today.
Children Now states, that “Companies spend $15 billion a year on marketing to children under age 12, twice the amount spent just 10 years ago in an effort to cultivate nagging, insatiable, “cradle-to-grave” consumers” (Childeren Now).
The way advertisers promote to children, they need to know what makes them happy.
With the knowledge of paid psychologists, researchers and, marketers all have access to information about children’s social needs, developmental, and emotional issues.
Which are used to have a certain appeal to children.
According to Consumer Reports magazine, “Young children have difficulty distinguishing between advertising and reality in ads, and ads can distort their view of the world.
The advertising attacks show creativity on catching children’s attention and increase obesity that parents alone tend to be hopeless achieving power over the marketing experts.
Marketers also promote junk foods on school campuses, kid’s social gatherings, such as clubs, and organizations.
In recent years, the food and beverage industry in America has perceived children and the youth as a dominant market force.
For this reason, children and adolescents have been targeted by extreme, devoted food marketers, and advertisers with negative efforts.